Carmax Shares Trade Secrets
July 29, 2008 – 5:55 am| How do you describe a person with questionable integrity? I like to use a metaphorical approach like saying, “I wouldn’t buy a used care from that guy.” I have yet to have a listeners that did not understand the meaning of my comment. Why? Because the used car sales profession has a long and colorful history of sticking it to the consumer. Virtually any seasoned citizen can tell you a story about a bad experience they, or someone they know, has had with a used car salesman. Then along comes Carmax.
CarMax is the nation’s largest retailer of used cars and it is headquartered in our state capital Richmond, VA. They are a Fortune 500 company with 93 used car superstores in 42 markets. They make the used car buying experience simple with low, no-haggle prices; a broad selection; high quality vehicles; and a customer-friendly sales process. Their buying professionals have bought over 9 million vehicles so they can spot a lemon. Now they are sharing the benefits of their experience with the buying public. The have produced a video to help educate used car buying consumers about how to spot a vehicle that has been involved in a major crash. You may also want to check out the accompanying Website at http://www.prnewswire.com/mnr/carmax/30793/. I definitely learned a few tricks of the trade that I will employ when I buy my next used car. |
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